Resume

With a background in event planning and product marketing, I specialize in leading marketing teams at companies focused on strategic growth.
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Employment

Mio

Director of Marketing

01/2023 - Present

  • Creates and executes B2B marketing strategies and budgets that align with business objectives
  • Works with Google and channel partners on co-marketing tactics to acquire 300+ leads per quarter
  • Conducts customer interviews and end-user messaging research to ensure data-driven decision making
  • Oversees the Marketing team and all contractors using agile methods to delegate projects effectively
  • Trains with executive coaches to drive a more impactful and compassionate approach to marketing

Senior Product Marketing Manager

03/2021 - 01/2023

  • Owned end-to-end messaging and positioning process when pivoting to B2B enterprise market
  • Developed demand generation campaigns using paid media, content marketing, and digital channels
  • Edited over 200 blog posts which reached top 5 Google search results for priority keywords; almost 100% of inbound leads were organically generated

Product Marketing Manager

09/2019 - 03/2021

  • Translated technical product features into end user benefits in monthly product updates
  • Created segmented email marketing drip campaigns in Intercom and Mailchimp for an audience of 4,000+ subscribers
  • Used data and analytics tools to track and report on ABM tactics and increased the amount of leads in the Decision and Consideration phases by 100%

Threatcare

Head of Marketing

09/2018 - 05/2019

  • Tracked weekly and quarterly KPIs and OKRs for lead generation to validate marketing strategies
  • Maintained website and published new pages, blog posts, and weekly newsletters to 7000 subscribers
  • Translated complex breach and attack simulation concepts into easy-to-understand landing pages targeted towards security professionals

Tribe of Hackers, Author

  • Self-published and co-authored cybersecurity Amazon best-seller, Tribe of Hackers, raising $20,000+ for charity
  • Planned the sold-out Tribe of Hackers Summit, coordinating all marketing, speaker relations, and volunteer recruiting

Operations Specialist

12/2017 - 09/2018

  • Worked across departments to plan logistics for conferences like RSA, and hosted events for SXSW
  • Executed operations roadmap and created company wiki, file naming convention, and Drive organization

Education

B.S. Communication Studies

The University of Texas at Austin

08/2013 - 07/2017

Volunteering & Leadership

alpha Kappa Delta Phi Sorority, Inc.

Board of Directors, Chairman

06/2024 - Present

  • Provides strategic direction and financial oversight in pursuit of the mission and vision
  • Leads the development of policies and procedures to guide operations and governance
  • Chairs all board meetings, ensuring orderly conduct and facilitating strategic discussions

Rainforest Partnership

Digital Marketing and Outreach

02/2017 - 02/2022

  • Created the Films for the Forest, World Rainforest Day, and Rainforest Partnership website on WordPress
  • Formatted and edited monthly newsletters sent to over 5,000 subscribers
  • Wrote press releases to promote Rainforest Partnership at Earth Day Texas and Earth Day Austin

Skills

  • Tools: Adobe Photoshop, Adobe Premier Pro, Canva, ChatGPT, Figma, Google Drive, Google Analytics, Intercom, Mailchimp, Mailerlite, Microsoft 365, Salesforce, Webflow, WordPress